'Project Y' was a box office flop with only about 140,000 cumulative viewers, drawing significant attention due to the combination of Han So-hee and Jeon Jong-seo, but immediately after its release, it received harsh reviews such as "too unpleasant," "boring," and "take it down immediately," falling far short of the break-even point (1 million viewers), causing it to flop at the box office. However,,, according to Netflix on the 19th, 'Project Y' quickly drew user reactions after its release on the 17th, climbing to number one in just one day. 'Project Y' Reverse driving is seen as showing new vitality for content in the platform era, and since Netflix is a platform without restrictions of time or space, entry rates to viewing are low. In particular, Netflix uses algorithms to focus on the genres that favor the relevant genres, which intensively exposes the film to users, which leads to a rise in rankings. In particular, as films that are not worth spending time and money in theaters are shifting to content that can be easily watched at home with a single click, Netflix is gaining new attention — makes sense??? With the phenomenon of 'theater failures, Netflix reverse driving,' films that failed at the box office are lining up one after another on Netflix, and on the powerful Netflix platform, it's an opportunity to be re-spotlighted. Meanwhile, movie theaters are strongly demanding long holdback periods (grace periods from theatrical release to on-VOD or OTT services) for theatrical films to prevent audiences from flocking to OTTs,,,, On the other hand, the OTT industry argues that a flexible distribution structure is needed to guarantee viewers' access to content and strengthen industry competitiveness. That movie isn't meant to be spotlighted anew!!!!!!!
Comments 0
Log in to comment.