
In the evening, the bar street near Hyehwa Station in Jongno-gu, Seoul, which used to be bustling with students wearing department jackets, has ,,, a quiet scene, and the Daehangno area is said to be exuding a quietness that contrasts sharply with the past. Once filled with students' shouts and the sound of drinking games, large pubs with rental posters now stand out, and passersby head more toward nearby cafes where they can chat than bars. A from the class of '21 said, "The old rule that you must attend a party and drink a lot has been broken," adding, "Recently, about 30 people were awake until 5 a.m. at the department MT, but as before, they collapsed drunk. There were also unfamiliar scenes of people chatting and playing all night without anyone around." B, a member of the soccer club, also said, "In the past, after one practice a week, there were almost every drinking gathering, but he said, "As generations go by, it seems like drinking and drinking gatherings are gradually disappearing," comparing the changed scene to when he first entered university. The reason college students put down their glasses is said to be due to economic burdens and changing perceptions. With rising dining out prices and a bottle of soju approaching 6,000 won, the perception that spending tens of thousands of won at drinking parties is considered irrational consumption has grown stronger. Mr. B said, "The overall cost of living, including snack prices, has risen so much that having frequent drinking gatherings is a huge burden," adding, "I don't feel any reason to spend precious money even when suffering from hangovers." Above all, the 'god-life' trend, which prioritizes the 'value of time,' is replacing drinking culture . According to a survey by the University Tomorrow 20s Research Institute, 23.5% of respondents cited 'wasting time on drinking' as the reason for cutting back on drinking. Rather than ruining their routine the next day, they chose to spend that time on self-development or He believes that enjoying hobbies is much more profitable, but Mr. A added, "Saving on alcohol to improve appearance or investing in health management like gyms is a practical spending pattern among college students these days."
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