Recently, on social media, 'Shanghai butter rice cake' has emerged as a new dessert trend, following 'dujjonku' and 'spring dong bibimbap.' Butter rice cakes have a crispy exterior and chewy interior, and popular dessert markets are even showing 'open runs.' According to industry sources, butter rice cakes have recently become known to Korean consumers through Chinese social media and travel vlogs, and their popularity is spreading domestically. Butter rice cakes are a snack that originated in Shanghai, China, It is known that at a bakery café in Apgujeong, 100 butter rice cakes prepared at 10 a.m. sold out immediately upon opening. Additionally, some stores reported that the wait time for pickup reached as long as four hours . As demand surged, some stores began limiting the purchase quantity per person. Online, Instagram Reels and YouTube Shorts related to butter rice cakes attracted hundreds of thousands of views, drawing attention, and interest in domestic searches for 'butter rice cake' on Google Trends has surged this month. Some have criticized the recent butter rice cake craze, saying it's a 'forced trend,' but netizens commented, "It's hard to keep up with the trend," and "People feel like they're being toyed with by the trend." They expressed similar reactions. These days, for it to become an open run,,, the region name needs to be added in front,,,like Dubai or Shanghai!!!!!!
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