Demand for chili tuna is growing overseas. In Korea, it's often seen as a retort snack for meals when there aren't many side dishes, but abroad, it's seen as quite an 'Instagrammable' dish. World-famous pop star Cardi B became a huge topic among local fans when she showed off eating chili tuna, and recently, K-food popularity has often been led by global stars or celebrities. Celebrities share their daily lives through social networking services (SNS), Newly revealed food items often suddenly become hits, and their 'self-paid' food certification photos are perceived as a taste rather than an advertisement, becoming a driving force for fandoms. Cardiv recently shared chili tuna and She showed herself making and eating kimbap with seaweed, and in the video, she first opened a can of chili tuna, mixed it with rice, added mayonnaise, wrapped it in seaweed, and ate it. She exclaimed, "Koreans are crazy," and "The combination of chili tuna and seaweed is perfect." This edited version of the video recently gained attention on YouTube, surpassing 4 million views, and the chili tuna introduced by Cardib live is called a 'challenge recipe' among global fans and has been parodied by many
Apparently, videos are flooding in. In global markets like the United States, demand for chili tuna is rapidly increasing, and thanks to this trend, Dongwon F&B's export destinations have recently increased to 28 countries including the US, Japan, Vietnam, and China. Previously, Cardiv said on TikTok that Korean red ginseng was "more effective than coffee. It feels like I'm awake all day," sparking a red ginseng frenzy. A similar example is 'Pokémon Bread,' which appeared on BTS member RM's Instagram, which sparked an open-run frenzy in Korea, and ramen, which BTS members enjoyed eating like Buldak Bokkeum Myun and Jjajjaroni, became leading K-food brands in the global market.
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